Marketing Course
Learn & Grow
NEA Marketing Master Class
Welcome to “NEA Marketing Master Class,” an immersive and transformative 60 hour course series designed to equip participants with the essential knowledge and skills for DIY marketing. Led by industry experts and seasoned marketers of the Polish Agency, this comprehensive series covers a wide range of topics, from crafting compelling mission statements and impactful branding strategies to leveraging the power of social media and paid ads. Throughout the series, participants will dive deep into the art of storytelling, exploring how to create emotional connections with their audience, and harnessing the magic of marketing to stand out from the competition. By the end of this journey, participants will be well-equipped to introduce their brand effectively to the community, nurture lasting customer relationships, and drive business growth through a highly skilled Meta ads strategy and execution.
15 participants with only one participant per industry
60 hour intensive, hands-on marketing training
Mondays from 8am – 6pm, starting on October 9 – November 13th, 2023
Polish Agency building – 202 E. Washington Ave.
$5,000 $2,500*
- The significance of first impressions in modern marketing
- Crafting compelling mission statements that resonate with audiences
- Developing impactful branding strategies for brand recognition and loyalty
- The art of storytelling and its role in creating emotional connections with customers
- Leveraging digital platforms (websites, social media, and Google listings) for effective brand introductions
- Auditing and optimizing digital presence for authenticity and impact
- Understanding the evolution and future of social media in business
- Setting up and/or auditing business accounts on Facebook, Instagram and Google
- Creating diverse and compelling content that aligns with business goals
- Strategies for planning, organizing, and executing effective social media campaigns
- Learn when and how to schedule based on your audience and industry
- Leveraging tools and analytics to measure social media performance
- Real-world batch content planning and interactive feedback sessions
- Analyzing and understanding various types of paid advertising
- Aligning ad placements with the marketing funnel for maximum impact
- Setting up a meta ads account and exploring different goal options
- Crafting persuasive ad content and copy that empowers customer decisions
- Strategies for A/B testing and data-driven ad optimization
- Maximizing ROI through smart ad budget allocation and tracking
- Fine-tuning top-of-funnel and middle-of-funnel ads for optimized performance
- The art of email and SMS marketing for nurturing customer relationships
- Leveraging community involvement and sponsorships for brand visibility
- Building connections with referral sources and leveraging networking opportunities
- Automating vetting processes and utilizing platforms for streamlined operations
- Crafting ads that inspire customer conversions and empower choices
- Setting up conversion-focused bottom-of-funnel ads to close deals effectively
- Placing pixels strategically for tracking customer behavior and ad optimization
- Budget allocation, tracking, and optimization for a high return on ad spend
- Designing impactful incentives to drive customer loyalty and brand perception
- Leveraging data to make intelligent marketing decisions and measure success
- Reflection and recapitulation of the entire course series
- Analyzing the success of participants’ real world ad campaigns and drawing insights
- Exploring influencer marketing and turning customers into brand ambassadors
- Crisis management in public relations and handling dissatisfied customers
- Embracing diversity, inclusion, and company culture in marketing efforts
- Unleashing the power of psychology and creative thinking in marketing
- Open discussion on the magic of marketing and continuous learning
Join us and embark on a transformative journey that will unlock the secrets to effective marketing, elevate your brand presence, and pave the way for sustained success in the competitive business world. Whether you are a seasoned marketer or a budding entrepreneur, this comprehensive series promises to equip you with the tools and knowledge needed to thrive in the ever-evolving realm of modern marketing. Congratulations on taking the first step toward a brighter future for your business!
