What Is Polish?
Polish, formerly Lindsey B Consulting, is a full service marketing agency. Polish literally means to “improve, refine, or add the finishing touches to”, and that’s exactly what we do when it comes to helping you brand your business. Marketing is an integral part of doing business, and it’s important to be intentional about your messaging and to meet your customers where they are – which is quite literally, everywhere. Every business is unique which means everyone’s needs are different, so we take an individualized approach to each client. There is no such thing as a “one-size fits all” marketing plan. We contract out with various talented people such as graphic designers, videographers and website developers with our projects so that we can keep our overhead low and keep costs fair. Sometimes, we work with marketing people and sometimes we are the marketing people. You tell us what you need, and we’ll tell you how we can help.
So, you’re here, and we hope that means you’re interested in our services! Maybe you’re asking “so what do I do next?” or you’re thinking “YES! I need this. But can I afford it?”. We want to tell you just a little about the process we go through with each client during our onboarding process. A conversation is 100% free with no obligation. Most of our clients end up on monthly retainer agreements and we hold their hand through the implementation and maintenance of their marketing plan. But, some businesses already have strong marketing teams in place that are capable of implementing a plan on their own – so we also do a la carte marketing services and marketing plans. We’ve had clients before too who just needed our help for a short time, maybe during an acquisition or even a rebrand. We do short term retainers, too!
We have monthly retainer plans that start at $750/month and a la carte services that are priced based on the scope of work. Hourly marketing consultations start at $75/hr.
Lindsey Hawkins Bowman is a Jonesboro native. She graduated from Westside High School and went on to get her Bachelor of Science in Marketing from Arkansas State University. She was among the first few graduating classes that started as Indians and graduated as Red Wolves. Upon graduation, she was promoted from teller to Marketing and Business Development Officer at First Security Bank in Jonesboro. She worked with the bank for nearly 5 years total before moving to Southern Illinois. There, she worked as an Account Manager for Arthur Agency – an advertising agency based in Carbondale, Illinois. In 2016, Lindsey along with her husband, Derek, and their daughter, Beckett, had the opportunity to move back to Arkansas. At that time, Lindsey became a licensed Realtor, a journey she had set out on many years prior. Along with selling real estate, Lindsey began taking clients at that time as an independent marketing consultant. Over time, that became Lindsey B Consulting, and the business was built just by word of mouth recommendations. Once the workload got to a certain point, Lindsey leaned on her lifelong best friend, Katie Spencer, to step in and help get things organized. Lindsey was always hesitant to do much of her own marketing because she didn’t have the infrastructure to support an influx of clients, but she knew once she had some support and things on the business side were lined up, she had to start practicing what she preached.
Katie graduated in 2010 from Arkansas State with a Bachelor of Arts in Communication Studies and a minor in Spanish. She moved to Spain for a year where she taught English. Katie moved back to her hometown of Jonesboro in 2012 where she became a Spanish teacher at International Studies Magnet School. During the summers she organized and led cultural immersion tours to Costa Rica for her students and their families. Although she loved teaching and adored her students, she realized her calling was organization, leading, and management. In mid-2019 she branched out on her own when she helped encourage and support her best friend, Lindsey, to take her marketing consulting business to the next level. Katie was invited to bring her management and organizational skills to the table and, Polish was born.